ROCHESTER, NY – Getting no headway fundraising for their defunct soccer franchise, David and Wendy Dworkin decided the only way they could revive their business venture was by converting the business into a beloved pizza franchise.

“Listen, we can’t expect to get fans out to watch amateur soccer on a regular basis. It’s just not realistic. But getting a lower middle-class family in East Rochester to order a deep dish cheeseburger pizza, now that’s amorè.”