Rochester, NY – A group of local neuroscientists recently announced that they have found evidence that injecting Genesee’s Ruby Red Kolsch directly into the brain causes immense pleasure and euphoria.

“We always suspected that the Ruby Red’s crisp and refreshing properties could serve as an antidepressant,” one neuroscientist told the Blog, “now we have delicious tarty proof it actually does.”

The discovery was made after researchers injected the kolsch directly into their test subject’s brain.

“We found that the Ruby Red stimulated all areas of the brain that are associated with happiness.” The neuroscientist said as he cracked open a beer. “Science never tasted so good.”