ROCHESTER, NY – Smash Room has announced an eyebrow-raising partnership with Rochester native Dominic Pezzola, fresh off his pardon by former President Donald Trump. The January 6th rioter, best known for using a riot shield to smash a Capitol window, will now be the face of the company’s “Zero Consequences” campaign.

“It’s a perfect fit,” said a Smash Room spokesperson. “Who better to represent our brand than a local man with smashing experience.”

The partnership comes on the heels of Trump’s controversial decision to pardon all January 6th rioters. The business hopes al of the rage that liberals are feeling and the unchecked alpha male energy republicans are experiencing will result in their most profitable year yet.

In related news, Pezzola is rumored to be in talks with the RPD and Comfort Windows & Doors about a “Riot Shield Reinforcement Kit” collaboration. Stay tuned.