Rochester, NY- Local business magnate Danny Wegman is in stable condition at Strong Hospital after snorting a large amount of fake snow at one of his stores Holiday displays.

Local shoppers were surprised when Mr. Wegman exclaimed “This is pure snow! Do you have any idea what the street value of this display is!” Before burying his face in a pile of the sodium polyacryrlate mixture that lay at the bottom of a snowman holding a shovel, and inhaling a large amount of it.

Mr. Wegman briefly spoke to the media, expressing his gratitude that his condition wasn’t worse. “Dying when you’re not really sick is really sick, you know? Really!” He said.