Rochester, NY –  The world-renowned House of Guitars is finally expanding after 55 years of business. Their second location which will be called the Studio Apartment of Ukuleles hopes to appeal to a younger audience and is set for a Grand Opening next year.

“We noticed that the kids these days aren’t into electric guitars. They’re more into looking like Zooey Deschanel on Instagram and having an instrument portable enough to ruin everyone else’s day wherever they go” said one HOG manager.

The new location promises to have the same “vibes” as the flagship store with “shit everywhere” and signatures of “people that haven’t done anything” all over the walls.