Rochester, NY- Shaking her head in despair, Jessica Kindel looks at her bank account on her iPhone, she just doesn’t understand why she’s broke all the time. “It seems that whenever my friends want to go out, I can never go!” she said as she finished her 15 dollar box of gluten-free Cheetos.

Jessica has been a strictly gluten-free shopper since 2008, “I know a lot of my friends thought I was crazy for making such a drastic change to my lifestyle, but they just don’t understand how gluten affects me.” When asked how gluten effected her she replied ” I don’t know, but I know it’s not good.”

Jessica admitted to us that she understood the risk of never really enjoying life again or expendable cash once she switched to a completely gluten-free diet, but she knows that it’s a commitment she needs to stick to or else her friends will just think its a phase. “My friends are always talking about money as if they only don’t spend it on food, how can anybody really afford anything else but food?” Jessica said

We followed Jessica around as she was shopping at a local Trader Joes. Jessica’s phone started to buzz, “Moments like this are the toughest.” Jessica said. “My friends just asked me if I want to come over for a board game night, but I know I’m going to spend at least 20 minutes deciding if I want the 13 dollar jar of peanut butter or the 15 dollar one and then I have to go home and try to convince my boyfriend that I actually have a gluten-free allergy.”

Jessica put her phone on silent and continued down the gluten-free aisle of Trader Joes, never to be heard from again.